BRANDING

I know that people will always remember my name if they can’t remember anything else, so the best way to resonate with it is to incorporate the shape of the gem in some way. Blue is a primary color, but the hue I went with is reminiscent of the sky in which many look up to for answers. When jewelers examine diamonds in their shops, some of these iridescent areas can be seen in real life—just not all at once. I designed it this way so that there was little to no faint line variation on the perimeter.

Foundations were created these using Adobe Illustrator in 2025. My brand’s identity colors are deep sky blue (#00aeef), grayish blue (#ccd5dc), pale blue (#d6f6fe), and ashy blush (#d7c3b9). I changed the endpoints on the polygonal tool and filled it with these colors. Deep sky blue and ashy blush blend together to ascend almost like colorful smoke fumes during a parade.

Self-Promo Stationery highlights consistency of the design elements and principles I try to use the most: color, proximity, and unity. These mockups have images of real items with drop shadows. On Adobe Stock, I found the letterhead with business card and envelope Photoshop templates by Petr. Next, I found a pinback button one by SdecoretMockup to mimic a giveaway piece. Lastly, I changed the levels, brightness, and image placement modes to make them seem more life-like. For the typsetting, the body copy is in Merriweather. Filled SVG icons of the phone, mail, and globe are from Tabler Icons. Then, I found Dazzle Unicase for my role, name, and tagline at the bottom of my letterhead, adding inner and outer glow layer styles.